This study offers insights into key questions surrounding the needs of cinemagoers in Saudi Arabia, examining the motivations and obstacles that influence audience choices when selecting specific content. It also explores the various factors that shape viewing decisions—such as occasion, timing, companionship, and more; providing a nuanced understanding of consumer behavior in both traditional cinemas and digital platforms.
A Study of Needs, Desires, and Behavioral Patterns of Cinema and Platform Audiences in Saudi Arabia
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Mamdouh Salem Ba’ajajah
A Saudi actor and founder of Al-Ruwad Comprehensive Theater Troupe, which later evolved into the production company Ruwad Media. His artistic portfolio includes 27 theatrical productions, 24 television appearances (spanning programs and drama), and several international film participations. In 2023, he published a study titled Audience Needs, Desires, and Behavioral Insights into Cinema and Streaming Platforms in Saudi Arabia.
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